Supported by our vast multilingual experience and knowledge, we analize any problem our clients may have due to language and cultural barriers and then execute specialized studies to provide comprehensive language access solutions, taking into account the linguistic and cultural particularities of each regional audience. In this way, we respond to your specific needs, minimizing the operational and reputational risks associated with deficient translation, interpretation, and localization services.
Banking and finance
The credit union was experiencing challenges in reaching out and selling to the Spanish-speaking business community.
With our background in consumer banking, we proposed conducting a study to various stakeholders to include bilingual credit union employees, bilingual customers, and prospects to understand the core of the problem.
We found that the bank was deploying machine translations and some stakeholders found various terms, when translated by a machine, are offensive. We recommended pulling out the machine translation, and we deployed professional translation services with a qualitative testing component. This allowed us to test some terms and validate the perception of the message. This improved the ability of the credit union to recruit diverse loan officers and show measurable growth in DDA deposit and mortgage products.
Health insurance companies
The nationwide insurance company was having challenges doing outreach for non-English speaking members.
After extensive research and an understanding of stakeholders in the different core regions of the insurer, the ACSI team proposed a localized approach to outreach by defining content specific for each region, terminology, and style that would impact a particular community. For example, the Hispanic community in the D.C. region and the Hispanic community in Miami speak the same language but come from different nationalities and have different levels of literacy. We also provided style guides and similar communications.
The insurance company has improved client engagement and overall communication. This created a positive impact on their customer service; improved campaigns that promote good health, which in turn lowered costs of insurance claims; and improved their relationships with government accountability groups.
Marketing and public relations
Marketing and PR organizations are highly regulated and have a high level of sensitivity for public perception.
The ACSI team worked very closely with these organizations to provide support in times of crisis or on communications that were scheduled as part of an overall communication strategy.
The ACSI team remains the trusted partner of marketing and PR departments for major transportation systems and utility companies. This partnership allows our stakeholders to focus in overall strategy development and execution, instead of spending time worrying about cultural nuances in translations that might impact the brand.
We are a firm specializing in language access solutions that offers comprehensive, fast, and effective assistance in more than 60 languages, including sign language, to respond to our clients' needs, and supported by our vast experience in multilingual services and multicultural marketing.View all of our case studies