CONSULTING SERVICES
In our role as language consultants, ACSI analyzes concerns our clients may have, due to language and cultural barriers. We analyze the client’s objective, and then we incorporate the best leverage in order to achieve objectives with language access. Once the analysis is complete, taking into account the linguistic and cultural particularities of each regional audience, we execute specialized studies to provide comprehensive language access solutions. In this way, we respond to the client’s specific needs, which minimizes risks associated with the operational and reputational, associated with deficit translation, interpretation, and localization services.
Supported by our vast multilingual experience and knowledge, these are the strategies we use in every language consulting services for maximum results.
After analyzing your objectives and technical requirements, we design a plan to best meet your needs
We study your particular audience to reach out to them in a more effective way
We maximize the outreach of your strategies with language access solutions
Our team develops and executes the plan, and then shares the results with you
CASE STUDIES
BANKING & FINANCE
PROBLEM
The credit union was experiencing challenges in reaching out and selling to the Spanish-speaking business community.
SOLUTION
With our background in consumer banking, we proposed conducting a study to various stakeholders to include bilingual credit union employees, bilingual customers, and prospects to understand the core of the problem.
RESULT
We found that the bank was deploying machine translations and some stakeholders found various terms, when translated by a machine, are offensive. We recommended pulling out the machine translation, and we deployed professional translation services with a qualitative testing component. This allowed us to test some terms and validate the perception of the message. This improved the ability of the credit union to recruit diverse loan officers and show measurable growth in DDA deposit and mortgage products.
HEALTH INSURANCE
PROBLEM
The nationwide insurance company was having challenges doing outreach for non-English speaking members.
SOLUTION
After extensive research and an understanding of stakeholders in the different core regions of the insurer, the ACSI team proposed a localized approach to outreach by defining content specifically for each region, terminology, and style that would impact a particular community. For example, the Hispanic community in the D.C. region and the Hispanic community in Miami speak the same language but come from different nationalities and have different levels of literacy. We also provided style guides and similar communications.
RESULT
The insurance company has improved client engagement and overall communication. This created a positive impact on their customer service; improved campaigns that promote good health, which in turn lowered costs of insurance claims; and improved their relationships with government accountability groups.
MARKETING & PUBLIC RELATIONS
PROBLEM
Marketing and PR organizations are highly regulated and have a high level of sensitivity for public perception.
SOLUTION
The ACSI team worked very closely with these organizations to provide support in times of crisis or on communications that were scheduled as part of an overall communication strategy.
RESULT
The ACSI team remains the trusted partner of the marketing and PR departments for major transportation systems and utility companies. This partnership allows our stakeholders to focus on overall strategy development and execution, instead of spending time worrying about cultural nuances in translations that might impact the brand.
MARKETS WE SERVE
We understand your business and take care of your specific needs by implementing comprehensive language access solutions. We are designed to work with clients who understand and wish to avoid the operational and reputational risks associated with translation, interpretation, and localization services that disregard the linguistic and cultural particularities of each regional audience.
