Case Studies

TRANSLATION AND INTERPRETATION CASE STUDIES

Client:

U.S. Federal Agency

Problem:

The agency had recurrent requirements to translate outreach communications at a global level in more than 30 languages. The government staff did not have experience managing and deploying a global communication strategy.

Solution:

The ACSI Translations team provided extensive research to:

  • Understand the reason behind developing content into other languages and return on investment.
  • Define end users and audience by language.
  • Develop style guides and glossaries by publication and language.
    • Developed a standard guide for review levels.
    • Implemented a continuous feedback loop among authors and the translation project management team.
Result:

By defining a structured strategy that aligned with the mission of the agency, the customer has seen a measurable increase in stakeholder engagement around the world.

Client:

District of Columbia, Various Agencies

Problem:

Various District of Columbia agencies were repeatedly rushing through their requirements for translation and interpretation projects, which left them over budget and non-compliant with language access.

Solution:

The ACSI Translations team met with various agencies to understand the different requirements that call for language translation and interpretation and the various layers of approval to deploy services.

Result:

We have streamlined the approval process that engages various stakeholders. The system has minimized rush requests and lowered overall operating budgets by minimizing rush requests and the cancellation fees associated with interpreting. The ACSI Translations team has also developed best practices that have improved the ability of District employees to develop translation reviews.

Client:

Legal

Problem:

The client worked directly with the legal council of an organization, which represented a lobby group in the technology industry. The council had to review and respond to proposed laws or implemented laws that are drafted in languages other than English. They required high levels of quality and fast turnarounds..

Solution:

The ACSI Translations team worked very closely with the client to proactively translate high volumes into English and respond in other languages when communicating with stakeholders around the world. ACSI also provided multilingual transcription services and interpreters to these customers.

Result:

The legal council is able to focus on what matters for their stakeholders’ best interest. They have improved turnaround time and lowered costs by outsourcing their translation services to staff whose core competencies align with the legal industry, not just translations in general.

Client:

Medical

Problem:

The nationwide insurance company was having challenges doing outreach for non-English speaking members.

Solution:

After extensive research and an understanding of stakeholders in the different core regions of the insurer, the ACSI team proposed a localized approach to outreach by defining content specific for each region, terminology, and style that would impact a particular community. For example, the Hispanic community in the D.C. region and the Hispanic community in Miami speak the same language but come from different nationalities and have different levels of literacy. We also provided style guides and similar communications.

Result:

The insurance company has improved client engagement and overall communication. This created a positive impact on their customer service; improved campaigns that promote good health, which in turn lowered costs of insurance claims; and improved their relationships with government accountability groups.

Client:

Banking

Problem:

The credit union was experiencing challenges in reaching out and selling to the Spanish-speaking business community.

Solution:

With our background in consumer banking, we proposed conducting a study to various stakeholders to include bilingual credit union employees, bilingual customers, and prospects to understand the core of the problem.

Result:

> We found that the bank was deploying machine translations and some stakeholders found various terms, when translated by a machine, are offensive. We recommended pulling out the machine translation, and we deployed professional translation services with a qualitative testing component. This allowed us to test some terms and validate the perception of the message. This improved the ability of the credit union to recruit diverse loan officers and show measurable growth in DDA deposit and mortgage products.

Client:

Marketing and PR

Problem:

Marketing and PR organizations are highly regulated and have a high level of sensitivity for public perception.

Solution:

The ACSI Translations team worked very closely with these organizations to provide support in times of crisis or on communications that were scheduled as part of an overall communication strategy.

Result:

BThe ACSI Translations team remains the trusted partner of marketing and PR departments for major transportation systems and utility companies. This partnership allows our stakeholders to focus in overall strategy development and execution, instead of spending time worrying about cultural nuances in translations that might impact the brand.

Client:

Multilateral Organizations and Global NGOs

Problem:

The Washington D.C. region is home to some of the most important multilateral organizations and global NGOs. These organizations typically operate with publications that are highly technical and carry sensitive information, which makes it challenging to remain in compliance.

Solution:

Our approach is to have a very good understanding of the mission of our customers as it helps us advise our clients when doing outreach globally. Sometimes our clients’ communication strategy is easily implemented into another language, but sometimes it requires changes that will allow for a better penetration into a local culture.

The ACSI Translations team is a great resource of stakeholders that develop highly specialized reports that need multilingual deployment in the areas of : Productivity, Innovation, Economic Integration, Social inclusion and Inequality, Underwriting, and Climate Change.